You will own nothing and be happy

Toyota introduces the monthly charge for a key fob.

“It used to be that when you bought a car, you owned every part of it. But automakers are now providing some features on a subscription basis — and while it started with premium brands, it’s now migrating to the mainstream, with Toyota adapting its connected services to the model.

And some of them won’t just be connected apps on your phone. According to a report from Jalopnik, Toyota in the U.S. confirmed that if you don’t pay for your Remote Connect subscription once the trial expires, you won’t be able to use the button on your key fob to remotely start your vehicle.”

Does the model of lease rather than sale seem more ominous now? Why not a lease on your pace maker? On the air you breathe?


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