File this under, bound to happen.
Sley, a 33-year-old ex-Wall Streeter who’s smoked cigars since he was 15, launched Hestia in 2013. The company’s small-batch “cigarillos” are made with tobacco grown on organic farms in the South and rolled in retardant-free natural papers with a nontoxic filter. Sley says the cigs are made for people like him, who eat kale and shop at Whole Foods: “People who put care and intention in their bodies.”…
“The act of smoking is like a meditation practice. You’re consciously breathing in and exhaling,” says the 34-year-old Dose Market startup founder.